Like many bloggers, I receive business and product announcements from time to time. If I like the product/business, I don’t mind giving it a mention at all, as I see it as a pay it forward type of thing. The test that I use to determine whether I’ll discuss it consists of the following two questions: 1. Is it cool? 2. Is it something that I would use? One new business that passed this test with flying colors is Winestyr.
Winestyr, launched in late January of this year, sells discounted vouchers for its featured wineries of the week. If you would like to receive these offers, simply provide your email address and you should start receiving them right away. Upon purchase, a voucher can then be redeemed on the winery’s website. Winestyr features only domestic wineries–as of now, they have offered vouchers from wineries in California, Washington, Oregon, Colorado, and Michigan. Several of the wineries featured thus far have been small producers, though there have also been a few larger, well-known producers such as K Vintners/Charles Smith Wines and Willamette Valley Vineyards.
Besides its cool business concept, Winestyr’s sleek design and ease of use really stand out. Other features that users should find really helpful are a detailed background story on the featured winery, a visual scale that helps to classify the wines, and the ability to send a question to the winemaker with the click of a button.
How about those vouchers? Customers generally receive a savings of 35-45% off the price of the wine(s) on the featured winery’s website. Another important factor is that the vouchers are generally full access, meaning no wines on the website are “off-limits”.
Winestyr is based out of Chicago, Illinois. I couldn’t help but notice my Illinois/Colorado connection with the founders of Winestyr–Bob and John Wilson, both from the Chicago area, attended college at the University of Colorado in Boulder. I was born in Illinois and lived there for the first 25 years of my life and am now a proud Colorado resident. Illinois is far from a Mecca when it comes to the wine industry, but the Wilsons have created a really nice business in the Land of Lincoln that should prove to be very beneficial to wine drinkers.